AA Garage Guide partnership a boost for IMI members

Working in conjunction with the AA Garage Guide - part of the UK's largest motoring organisation and most trusted brand - makes for a perfect partnership, with both parties determined to improve national industry standards for trade and retail consumers.

IMI will promote AA Garage Guide to those working in the industry and to members as it provides the perfect platform to present their businesses online to customers who value professionalism and expect the highest standards of service, rather than the 'cheapest deal' available.

The partnership will see the IMI's Professional Register promoted to AA Garage Guide visitors and to the 60,000 AA members who require an MOT each month.

IMI CEO, Steve Nash, said: "Our relationship with AA Garage Guide offers us the opportunity to give valuable online exposure to businesses with technicians already on the Professional Register.

"Attracting, retaining and developing skilled technicians is absolutely fundamental not only to help individual businesses succeed in the competitive online marketplace, but also to drive up standards and levels of expertise within the wider marketplace.

We believe AA Garage Guide can play an important role in helping us to raise the profile of those businesses that are proud of their local reputation and have made genuine investment in delivering high standards of service through the hands of highly-skilled operators."

AA Garage Guide Co-founder, Lucy Burnford, commented: “We anticipate that the partnership will help to underpin the mutual goals of each company and promote the shared vision of ensuring that motorists are directed to garages which unfailingly deliver high-quality and professional service, providing the best experience both during and after their interaction with the garage.”

AA Garage guide have also partnered with Motor Codes.

You can view the AA Garage Guide and the IMI Professional Register on the right-hand side of this page.