What’s the work like?
The duties of a marketing manager can vary depending on the place of work, but they will commonly include:
- Monitoring and analysing market trends
- Studying competitors’ products and services
- Exploring ways of improving existing products and services
- Focussing on increasing profitability by preparing and managing marketing plans and budgets
- Presenting findings and suggestions to company directors or other senior managers
- Supporting and managing the marketing team
- Attending trade shows, conferences and sales meetings
Marketing is a multi-disciplinary profession that is likely to include aspects of direct marketing, research, public relations, branding and communications. It involves working alongside a wide range of people within the marketing team, in addition to supporting other teams within the dealership.
Got the skills?
As a marketing manager you will need to demonstrate:
- A wide knowledge of marketing techniques and concepts
- Excellent communication skills
- The ability to work well under pressure
- Good organisational skills
- The ability to work within a budget
- Good team working with a range of different people
- An understanding of business awareness
- The ability to be pro-active and to motivate a team
What are the hours and pay?
Most marketing managers will work a 37 hour week, but you may be required to work additional hours to meet targets and deadlines during busy periods. You will find yourself mainly office based, attending meetings when required. Some travel may be necessary, especially if the company you work for is international.
Salary:
- Marketing managers who are new to role may expect between £25,000-£30,000
- Experienced marketing managers may expect between £30,000 - £35,000
- If you become a senior marketing manager you could be earning up to £40,000 or more
There may be opportunities for overtime pay depending on your employer. You may also be eligible for holiday entitlement, company pension and private healthcare schemes.
To find out more visit http://www.autocity.org.uk/world-of-work?job=12
